Sustainable Beauty

9 Best Cruelty Free Foundations

We've rounded up the best foundations from brands that are cruelty free

9 Best Cruelty Free Foundations

Cruelty Free Foundations

Many brands have become cruelty free over the years, or have started producing cruelty free products, but what does this actually mean?

How do you recognise a product that is cruelty free? And why should you even care, you’re just looking for a perfect foundation that won’t look cakey or orange right?

The team here at Wander Wonder are avid foundation lovers, but we’re also on a journey of learning more about sustainable and ethical beauty. We’ve searched high and low to present our top 9 cruelty free foundations.

Firstly, What Does Cruelty Free Mean?

Cruelty free is as it sounds, products free from animal cruelty. This means the products in their testing and production phase have NOT been tested on animals.

How Do I Know If A Product Or Brand Is Cruelty Free?

It is interesting to note that whilst a product may say ‘vegan,’ that only means there are no animal-derived ingredients, not necessarily ingredients that haven’t been tested on animals.

Always look for the wording ‘Cruelty-free,’ or ‘Not tested on animals’ before you purchase your product. Many brands such as Lush Cosmetics have incorporated a ‘leaping bunny’ icon to symbolise cruelty free. This symbol was created by the organisation PETA and is considered as the International Cruelty Free Leaping Bunny.

It is the globally-recognisable gold standard for cosmetics, personal care and household products. It is the only international logo that requires a supplier monitoring system to be implemented by the company, supply chain checking for animal testing right down to ingredient.

If a brand or product doesn’t say with words that they are cruelty free but they have a leaping bunny icon then it’s safe to purchase.

Cruelty Free Logos

Why Should You Invest In Cruelty Free Makeup You Ask?

Firstly, it is not necessary to test on animals!

In this day and age we have many safe alternative methods to test chemicals and ingredients before using them on our skin. With many big brands already adopting these methods, there’s less reason to continue testing on innocent animals.

It leads to more mindful beauty practices

This one may seem obvious, but it goes deeper than just thinking about the innocent animals that are used for testing. Mindful beauty practices means everything from avoiding harmful chemicals for your own skin, recyclable packaging, best practices of the brand and how they operate. It’s about investing in brands who deserve social responsibility recognition and really thinking about what you use for your body.

Cruelty free products can be more natural

There is a reason brands who test on animals do so, and it’s generally because they are using chemicals so harsh for humans that they cannot do so until firstly testing on other organisms. Using cruelty free foundations in Australia will mean that you aren’t putting harsh and unnecessarily unnatural ingredients on your skin.

You have the power to generate change

Refusing to buy from brands who test on animals allows you to make a stand and show brands what values you are willing to pay for. The less we buy from them, the smaller their market gets, providing more need to change their practices.

Best Drugstore Cruelty Free Foundations

Can’t Stop Won’t Stop 24 Hour Foundation


Every creamy shade glides on smooth, delivering matte coverage and colour that stays true for up to 24 hours. Works to control shine and mattify your complexion all-day long. This foundation is waterproof, non-comedogenic and suitable for normal, oily, combination, and sensitive skin types.



Flawless Finish

e.l.f. Cosmetics

This cruelty free foundation by elf Cosmetics is a lightweight & oil free formula with a matte finish. Coming in 40 shades, this gorgeous liquid helps to cover uneven skin textures, pigmentation for even, beautiful skin. Suitable for all skin-types and ages.



Outlast Stay Fabulous 3in1 Foundation


Hello affordability! 3-in-1 all-day liquid foundation with broad spectrum sunscreen (SPF 20), all-day flawless matte coverage that doesn’t feel heavy or cakey on the skin. Available in shades ranging from light to deep (we love inclusive brands).



Best Liquid Cruelty Free Foundations

Your Skin But Better Foundation + Skincare


If you’re looking for a cruelty free liquid foundation that’s hydrating and lightweight, this one’s for you. Infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, this foundation aims to minimizes the appearance of pores while providing medium coverage that’s buildable.



Stay Naked Weightless
Liquid Foundation

Urban Decay

A lightweight, long-wearing vegan foundation that gives a real-skin matte finish. Categorised by shade intensity, mastertone and undertone with shades designed to suit everyone’s skin. Plus it’s available in 50 different shades!



Best Longwear Cruelty Free Foundations

Pro Filt’r Soft Matte Longwear Foundation


A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

Moisturise first and apply from the center of the face working outwards.

Never cakey or oily. All-natural, all day.



Amazonian Clay 12 Hour Full Coverate Foundation


Oil-free, vegan, matte liquid foundation that is breathable, durable, & good for your skin.

It’s full-coverage and supremely blendable and buildable formula has a weightless texture and is available in a broad range of shades.



Best Powder Cruelty Free Foundations

Lock-it Powder Foundation


A vegan powder foundation that delivers fast full coverage, instant blurring and extreme long-wear in a sexy refillable compact.



Original SPF 15 Foundation


This vegan powder is loved by many. Customise your coverage with this buildable foundation that also protects your skin with it’s SPF 15.



Where To Purchase Cruelty Free Foundations

For the suggested products above you can use the link to find where to purchase those cruelty free foundations. But, we also wanted to mention the PETA database. You can use this website to search for companies that do and that don’t test their products on animals! This will make searching for cruelty free makeup brands super transparent and easy to access.

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Best Cruelty Free Foundations