Brand Feature

Say Hello to NOTO Botanics, A Beauty Brand Made For Self Expression

Sustainability, self-love, and self-expression: here's why we love NOTO

Say Hello to NOTO Botanics, A Beauty Brand Made For Self Expression


NOTO Botanics isn’t just skin-deep. Created by makeup artist Gloria Noto, the beauty and skincare brand champions queer and genderless representation. Their campaigns are artistic and inclusive, and their makeup is our go-to for expressive, beautiful looks.

Who Are Noto Botanics & What Do They Do?

Noto Botanics is a beauty company that creates products that are free of harsh chemicals and full of natural ingredients. Their goal is to provide women with an alternative to conventional beauty products that are often loaded with harmful chemicals. Noto Botanics offers a range of skincare, haircare, and makeup products that are all made with natural ingredients.

Noto Botanics was founded in 2015 by Gloria Noto, a makeup artist and skincare enthusiast. Gloria was motivated to create her own line of natural beauty products after seeing the negative effects that conventional beauty products can have on people’s skin. Noto Botanics is committed to using only the highest quality ingredients in their products. All of their products are vegan and cruelty-free.

Noto Botanics offers a wide variety of products for every step of your beauty routine, including skincare, haircare & makeup.

What Do We Like About Noto Botanics?

1. They promote unisex beauty

NOTO has a lot to say. Their motto – “let us not just look good – but also let us do good” – sets them apart from mainstream beauty labels by standing up for something.

And they’re not just talking – The launch of their ‘Agender oil’ has raised over $27,000 for organisations like Planned Parenthood, LA LGBT Youthcentre, Black Mama’s Matter and Sierra Club.

2. They’re Sustainable, Cruelty Free & Vegan

Refreshingly, NOTO admits that sustainability is a long-term effort. They commit to do ‘more and do better’, but as of now they’re already doing more than most.

NOTO uses glass bottles and jars for their products, and ships with recyclable, biodegradable and locally sourced boxes. Ingredients are sourced locally, and are fair-trade certified, organic, vegan, and cruelty free.

3. Many of their products are multi-use

A theme that emerges when you look through NOTO’s product section is the long list of uses for each product. This is deliberate – the less products you need, the less waste you create.

Our Favourite NOTO Beauty Products

Hydra Highlighter Stick // Face + Body

The ingredients in this highlighter would be on your skin’s wishlist, if it could. It’s packed with organic oils jojoba, shea butter, coconut, rosehip and olive fruit. All those nourishing ingredients means that the shine this stick gives you comes from healthy, glowing skin. It’s dewy, subtle, and light – think golden hour in your pocket.

NOTO suggests using it on your temples, eyelids, cupids-bow and collarbone. Pro-tip: we love using it as a light-reflective alternative to concealer for under eyes.



ONO ONO – Multi-Bene Pot // Lips + Cheeks

Believe us when we say that you’ll take this colour stain everywhere you go. It absorbs into skin beautifully thanks to the natural oils that make it up, which help it to shine like a subtle kiss of colour. Choose from earthy pink, terracotta peach, popsicle red and dark berry.

We suggest building up one tone over eyelids, lips and cheekbones for a monochromatic look.



A Spotlight On Our Favourite NOTO Skincare

Deep Serum // Face + Neck

Serums are a bit of a buzzword at the moment. It can be hard to find one that works for your skin type – but when you do, the benefits are massive. Enter NOTO’s Deep Serum: a lightweight, nourishing answer that works for all skin types. The ingredients list combines a number of different oils, vitamin C and E, and Grape Seed to moisterise.

NOTO say their Deep Serum will brighten and protect.



Moisture Riser Cream // Face + Neck + Hands

Here at Wander in Wonder we talk about hyaluronic acid a lot, and for good reason. The hero ingredient holds water up to 1000 times its weight, which means it gives long-lasting moisture. NOTO’s Moisture Riser uses hyaluronic acid to help keep skin bright all-day long.

A bonus is it’s herbal scent, which offers calm throughout the day.



Nourishing Bodycare We Love From NOTO Botanics

Agender Oil // Anywhere Hair + Body

This product is a multi-use dream. The pump applicator makes it easy to moisterise everywhere, and it also doubles as a hair treatment. The Agender Oil is NOTO’s permanent ‘give-back’ product – so a percentage of sales will always go to a rotating list of incredible charities.

Treats dry and flaky scalps – rub it into your ends to help with soft-styled hair.



The Wash // Face + Hands + Body + Hair

The Wash washes the following: Face, hands, body, and hair (so everything). Our showers are collectively uncluttered since discovering it.

Both a soap and a cleanser, this baby cleans the day off, and replaces impurities with a soft, sweet scent.



NOTO Botanics FAQs

Who owns Noto Botanics?

The company was founded by Gloria Noto, who is also the company’s CEO.

Where is Noto Botanics based?

Noto Botanics is currently based in Los Angeles, California.

What are Noto Botanics' values?

The company’s values are “simple, clean, and thoughtful.” They strive to make products that are good for both the customer and the environment.

Is Noto Botanics cruelty free?

Yes, Noto Botanics is cruelty free. The company does not test their products on animals.

What type of products does Noto Botanics sell?

Noto Botanics sells skincare and cosmetics products. Their product line includes face oils, serums, moisturizers, and makeup.

Is Noto Botanics vegan?

Some of Noto Botanics’ products are vegan. Their product line includes both vegan and non-vegan options.

What is Noto Botanics' return policy?

Noto Botanics offers a 30-day money back guarantee on all of their products. If you are not satisfied with a product, you can return it within 30 days for a full refund.

Feeling good and doing good have been separate ideas for too long in the beauty and skincare industry. We have brands like NOTO to thank, for providing a way to nourish our hearts, skin, and the community at the same time, and we are here for it.

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